YouTube: An Insider's Guide to Climbing the Charts

O’Reilly was kind enough to send me this book quite some time ago, so it’s about time I got a review posted for it.

YouTube: An Insider's Guide to Climbing the Charts
YouTube: An Insider

Having a BA from Temple University‘s School of Communication & Theater, I have some experience with learning how to communicate via film & video. Ok, so most of my experience was 16mm film, but that’s another story.

What I liked about this book was that it didn’t start with any technology advice or how to shoot video. After a quick overview of YouTube it dives into storytelling. Storytelling is one of the most important tools you need to be aware of (and potentially master) to not only make great videos, but to thrive in our current economy. Don’t skip that chapter…. Read it 3-4 times. It is the foundation of all that you will be doing going forward.

The rest of the book is solid information, guidance and/or advice on how to best utilize YouTube for your needs. The 99 cent film school chapter covers the technical aspects of filming. Theres really not enough room to get all of the details you’ll need to shoot high quality footage… Experience will teach you that (and right quick too). But at least in these days of digital recording you don’t have to suffer the same loss as a flashed can of film, you just tape over the bad stuff with better stuff.

So pickup this title, get the basics going & start shooting.


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If This Then That

Pretty straight forward & pretty simple to use, If This Then That allows you to own your online information.

If This Then That - Dashboard

So how does it work? Simple. Go to the website and setup your free account. Once you’re in, add channels. Your channels are the various social & online accounts you have such as:

  • Facebook
  • Gmail
  • Evernote
  • Twitter

There are plenty to choose from.  My list above is a small list to give you an idea of what we’re talking about.

Once you have some channels setup, you can start creating tasks.  A task is built by selecting a triggering channel as well as the specific trigger that can be executed on the channel.  You then select the action channel along with the action event that can be executed on that channel.

Basic Flow of IFTTT

In the example above, if I post a picture to Facebook (triggering event) I can have that picture saved to a notebook in my Evernote account (action event).  So you can create a variety of tasks that will be performed over & over again without complaint.

I’m only scratching the surface with this stuff.  There are “recipes” out there (tasks created by other users that are offered up for you to use) that do a variety of things.. some that I can’t even comprehend at the moment 🙂 The big thing is to go out there, check this out, let your creativity flow, and see what this service can do for you.