O’Reilly was kind enough to send me this book quite some time ago, so it’s about time I got a review posted for it.
Having a BA from Temple University‘s School of Communication & Theater, I have some experience with learning how to communicate via film & video. Ok, so most of my experience was 16mm film, but that’s another story.
What I liked about this book was that it didn’t start with any technology advice or how to shoot video. After a quick overview of YouTube it dives into storytelling. Storytelling is one of the most important tools you need to be aware of (and potentially master) to not only make great videos, but to thrive in our current economy. Don’t skip that chapter…. Read it 3-4 times. It is the foundation of all that you will be doing going forward.
The rest of the book is solid information, guidance and/or advice on how to best utilize YouTube for your needs. The 99 cent film school chapter covers the technical aspects of filming. Theres really not enough room to get all of the details you’ll need to shoot high quality footage… Experience will teach you that (and right quick too). But at least in these days of digital recording you don’t have to suffer the same loss as a flashed can of film, you just tape over the bad stuff with better stuff.
So pickup this title, get the basics going & start shooting.